3 Ways to Optimise Your Online Ordering Menu

Did you know studies show that items that have images next to them have an average increase of 6.5% in sales?

February 1, 2022
Online Ordering
Use images to increase sales

Did you know studies show that items that have images next to them have an average increase of 6.5% in sales, compared to those without? Optimising your menu with captivating images of your delicious food will directly increase the chances of customers placing a higher value order. You only have a short window to make a first impression for customers, around 100 seconds in fact, so by showing hungry customers your food, you tempt your customers to start an order. 

Foodoo customers are now able to show images for product options as well as products. More images = more temptation! See below an example of one of our customers using eye-catching imagery to show their different chicken wing flavours. Hard to resist once you see an image, right?

Add products to our cross-selling section

‘Would you like fries with that?’ Cross-selling is encouraging the purchase of anything in conjunction with the primary product. Cross-selling can increase average order value significantly. With Foodoo, you can display a range of menu items in our ‘Room for More?’ section just before checkout. Statistics show that restaurants with cross-selling enabled have an average order value of 20% higher than those without it.

Highlight offers with our customisable stamps and gifs

If you’re running a promotion or you’d like to highlight new items on the menu, get in touch and we can add customisable stamps or gifs to products on your menu. This is a great way to personalise your menu, showcase new products, or to celebrate seasons and holidays. More importantly, stamps are shown to encourage customers to try new products, and make the most of special offers, ultimately increasing average order value as well as sales.

Looking to add online ordering to your food business? Speak to one of our experts about getting started with Foodoo.